There's a perception of vegans that our style is low-key, natural, and earthy. And while this certainly isn't an insult, it isn't necessarily true. Nor does one have to be the all or nothing, or the same thing all the time. Especially when there are so many awesome cruelty-free vegan options nowadays across the entire cosmetics industry! The days of "whale fat" and other suspicious ingredients in your lip gloss, not to mention cruel and unnecessary animal testing, are gone. Now you can easily find a million great looks, colours, and textures you're looking for—depending on your mood, your outfit, or how many vegan cocktails and vegan burgers you'll be downing while you're out on the town!